LINKAGE TO REDUCE ERRORS IN ONLINE PROMOTION TESTING

摘要

Methods and apparatus for improving the result of online promotion testing are disclosed. In one or more embodiments, base-lining is employed to improve the mapping between the online test promotion responses and projected in-store result. Alternatively or additionally, the test population responses may be adjusted to account for differences between the test population and the in store customer population.

主权项

1. A computer-implemented method for performing promotion optimization, comprising:
generating a plurality of test promotions; administering the plurality of test promotions to a plurality of segmented subpopulations of consumers; obtaining responses from said segmented subpopulations of consumers; and generating a general population promotion responsive to analysis of said responses, wherein the plurality of promotions are automatically generated.