METHOD AND SURVEY SERVER FOR GENERATING PREDICTIVE SURVEY PARTICIPATION PATTERNS USING ONLINE PROFILE DATA

摘要

Method and survey server for generating predictive survey participation patterns using online profile data. Survey participation data are collected from a plurality of user devices. The survey participation data correspond to survey information received from users of the plurality of user devices in relation to the visiting of a specific website. Online profile data are collected for the plurality of user devices. The online profile data comprise at least one attribute representative of an online activity of the users of the plurality of user devices. The survey participation data and the online profile data are analyzed to generate predictive survey participation patterns for the specific website. Predicted survey participation data can be generated for a current user device in relation to the specific website, based on current online profile data received for the current user device and the predictive survey participation patterns.

主权项

1. A survey server comprising:
a communication interface for exchanging data with user devices; memory for storing predictive survey participation patterns; and a processing unit for: collecting survey participation data from a plurality of user devices, the survey participation data corresponding to survey information received from users of the plurality of user devices in relation to the visiting of a specific website, the survey information being related to at least one of the following: an intent of the users of the plurality of user devices for visiting the specific website and an experience of the users of the plurality of user devices during the visiting of the specific website; collecting online profile data for the plurality of user devices, the online profile data comprising at least one attribute representative of an online activity of the users of the plurality of user devices, the online activity including visiting a plurality of websites by the corresponding user for each one of the plurality of user devices; analyzing the survey participation data and the online profile data to infer correlations between the survey participation data and the online profile data; and further generating predictive survey participation patterns for the specific website based on the inferred correlations, the predictive survey participation patterns allowing to generate predicted survey participation data for a particular user device based on the predictive survey participation patterns and online profile data collected for the particular user device when no survey participation data are collected from the particular user device.