METHODS AND APPARATUS TO COMPENSATE IMPRESSION DATA FOR MISATTRIBUTION AND/OR NON-COVERAGE BY A DATABASE PROPRIETOR
摘要
Methods and apparatus to compensate impression data for misattribution and non-coverage by a database proprietor are disclosed. An example method includes obtaining a count of media impressions occurring on a first type of computing device, a first portion of the media impressions corresponding to persons for whom demographic information is recognizable by a database proprietor and a second portion of the media impressions corresponding to persons for whom demographic information is unavailable to the database proprietor; and determining the demographic information for the second portion of the media impressions based on a first probability that media corresponding to the media impressions is accessed on the first type of computing device and based on a second probability that media is accessed on a second type of device.
申请公布号
EP3117385(A1)
申请公布日期
2017.01.18
申请号
EP20140885507
申请日期
2014.12.04
申请人
The Nielsen Company (US), LLC
发明人
RAO, Kumar Nagaraja;LUO, Tianjue;PEREZ, Albert Ronald;BELL, Stephen S.;ZHANG, Mimi;HASKELL, Jennifer;WONG, David