| 摘要 |
A service provider receives, from a user, picture information captured by a user device from a picture mark associated with a product or service of a merchant. It determines a matching picture image by comparing the picture information with picture images in a server, previously registered by the merchant. It also determines, out of attributes previously registered by the merchant, a matching attribute set uniquely associated with the matching picture image. The attributes may be web links, mobile APPs, or any media files that the merchant desires to communicate to users about its products or services. The service provider then communicates to the user the matching attribute set to be loaded on the user device and direct the user to the web links, mobile APPs, or media files that the merchant predetermined. |
| 主权项 |
1. A method comprising:
receiving an image captured by a user device using a camera of the user device, wherein the image includes a picture mark displayed on an item, wherein a general picture mark corresponds to a plurality of items including the item, and wherein the picture mark for the item is generated specifically for the item for a limited time by modifying the general picture mark; determining a location of the user using the user device; determining data associated with the item from the picture mark and the location, wherein the determining the data is performed without decoding the picture mark in the image, and wherein the data is valid for the limited time; and communicating the data to the user device. |
