SYSTEMS AND METHODS FOR PROVIDING TARGETED ADVERTISING AND CONTENT DELIVERY TO MOBILE DEVICES

摘要

Systems and methods are described for providing targeted content delivery, including advertising, to mobile devices. A content organization and distribution system may be configured to receive content from a plurality of publishers and provide targeted content to a plurality of users having mobile devices, where the mobile devices are connected to the content organization and distribution system through a plurality of carriers. The provided content may be based on one or more user customization criteria.

主权项

1. A non-transitory processor readable medium storing code representing instructions configured to be executed by a processor, the code comprising code to cause a processor to:
provide an interface accessible to a plurality of content providers including a local content provider and a national content provider; receive, via the interface, a local content item from the local content provider and an indication of a geographic target scope for the local content item, the local content item having a data format agnostic to a capability of a user device; receive, via the interface, a national content item and an indication of a geographic target scope for the national content item, the geographic target scope for the national content item including at least a portion of the geographic target scope for the local content item; receive a first request for content including an indication of a capability of a first user device associated with the first request for content and an indication of a location of the first user device, the location of the first user device within the geographic target scope for the local content item and within the geographic target scope for the national content item; select the local content item and not the national content item in response to the first request for content based, at least in part, on the first user device being within the geographic target scope for the local content item and the local content item having priority over the national content item for requests from user devices within both the geographic target scope for the local content item and within the geographic target scope for the national content item; format the local content item for the capability of the first user device such that the local content provider does not customize a data format of the local content item for a plurality of potential user device capabilities; send the local content item to the first user device; receive a second request for content and an indication of a location of a second user device associated with the second request for content, the location of the second user device being within the geographic target scope for the national content item and outside the geographic target scope of the local content item; select the national content item and not the local content item in response to the second request for content based, at least in part, on the second user device being within the geographic target scope for the national content item and outside the geographic target scope of the local content item; and send the national content item to the second user device.