发明名称 SYSTEM AND METHOD FOR ACCOUNT INGESTION
摘要 A system is provided for ingesting existing advertising networks and/or advertising campaigns. According to some embodiments, advertising networks and/or campaigns comprise thousands of digital based advertisements or placements, that are constantly being called by content provider systems, constantly being delivered to hundreds of thousands of end user computer systems, accompanied by constantly updating reporting data and analytic data to manage the placements. Various embodiments, are specially configured to enable users to capture existing placement information (e.g., user interface design elements, execution rules, attribution information, etc.) and translate the existing digital objects from a variety of platforms, formats, etc. into a commonly managed interface and enhanced data structure. Translation into the enhanced data structure enables automatic management conventional systems cannot deliver.
申请公布号 US2017011418(A1) 申请公布日期 2017.01.12
申请号 US201615206581 申请日期 2016.07.11
申请人 Denton Claude;Sandell Per Anders;Adur Amit Deepak;Exline Brittney Katherine;Yimoyines Derek J.;Clyde John Joseph 发明人 Denton Claude;Sandell Per Anders;Adur Amit Deepak;Exline Brittney Katherine;Yimoyines Derek J.;Clyde John Joseph
分类号 G06Q30/02 主分类号 G06Q30/02
代理机构 代理人
主权项 1. A system for ingesting data structures in a first format to a destination format, the system comprising: at least one processor operatively connected to a memory, the at least one processor when executing, is configured to: identify an existing account at a first service provider, the existing account associated with a first data structure format; capture authentication information for accessing the first service providers; use the authentication information, accessing advertising data stored in the first data format and map the advertising data to a destination data format; generate performance information responsive to mapping historical advertising data in the destination data format; automatically create corresponding placements associated with the historical advertising data and execution parameters for respective placements; and manage, automatically, the respective placements with the ingestion system, wherein managing the respective placements includes an act of communicating by the at least one processor operation instructions to the first service provider that trigger the first service provider system to control the placement on the first provider system.
地址 Lexington MA US