ENTITY PAGE GENERATION AND ENTITY RELATED SEARCHING

摘要

Entity pages are created that are optimized for search engines to return entity information from the entity pages in response to search queries. An entity page may be created for an entity by identifying electronic content sources that include data about the entity. Usage data indicative of how users have consumed data at the electronic content sources is also determined. The usage data is analyzed to identify topics for the entity and topic content is retrieved from the electronic content sources to create topic summaries. An entity page with the topics summaries is generated. When a search engine receives a search query related to the entity, the search engine may provide information from the entity page in response to the search query.

主权项

1. One or more computer storage media storing computer-useable instructions that, when used by one or more computing devices, cause the one or more computing devices to perform operations comprising: identifying a plurality of electronic content sources regarding an entity; accessing usage data comprising information indicating how users have consumed data from the electronic content sources; identifying a plurality of topics regarding the entity based on the usage data; accessing topic content for each of the topics; generating a topic summary for each of the topics using the topic content; generating an entity page using the topic summary for each of the topics; and storing the entity page.