Attention-based advertisement scheduling in time-shifted content

摘要

An advertisement system includes an advertising manager that receives a content-event indicator, which indicates playback of an advertisement for viewing on a first display screen at a media-playback device or indicates playback of recorded content that includes advertisements. The advertising manager can determine an optimal time offset as a duration of time before or after playback of an advertisement to the start of an event that is associated with the advertisement for viewing on a second display screen at a mobile device. For recorded content, an optimization schedule is determined that replaces and time-shifts advertisements during playback of the recorded content. The advertising manager can also determine a fulfillment criterion for a product or service based on latency constraints to indicate a duration of time within which fulfillment of the product or service is expected when offered as a second advertisement corresponding to a first advertisement.

主权项

1. An advertisement system comprising:
a processing system to implement an advertising manager that is configured to:
receive a content-event indicator that indicates playback of recorded content for viewing by a viewer at a media-playback device, the recorded content including media content and an advertisement scheduled to be played in a first timeslot, wherein the advertisement is associated with a related advertisement that is to be presented at a mobile device that is associated with the viewer;receive social media indicators associated with a live distribution of the recorded content, wherein the social media indicators are received from a social media source;determine a collective viewer interest in the recorded content during at least the first timeslot based on the received social media indicators;generate an attention profile based on the determined collective viewer interest, wherein the attention profile indicates a first predicted level of attentiveness of the viewer to the recorded content being played back on the media-playback device during the first timeslot and a second predicted level of attentiveness during a second timeslot that is higher than the first predicted level of attentiveness;determine a playback-optimization schedule that includes time-shifting the advertisement in the first timeslot to the second timeslot during the playback of the recorded content based on the second predicted level of attentiveness;initiate communication of the playback-optimization schedule to the media-playback device to reschedule the advertisement during playback of the recorded content from the first timeslot to the second timeslot; andcommunicate a notification to the mobile device to cause the related advertisement to be presented at the mobile device at a time that is offset from the time of the first timeslot and corresponds with a predicted level of attentiveness that is less than the second predicted level of attentiveness based on the playback-optimization schedule.