System and method for assigning pieces of content to time-slots samples for measuring effects of the assigned content

摘要

Systems and methods provide for assigning pieces of content to time-slots samples for measuring effects of the assigned content. Systems and methods provide for receiving pair-wise content relatedness data that identifies each piece of content as experimental content or control content relative to other pieces of content, and algorithmically assigning experimental or control content pieces to time-slot samples using the content relatedness data, wherein additional content pieces assigned to a particular time-slot sample exclude non-identical related experimental content pieces defined relative to an experimental content piece previously assigned to the particular time-slot sample.

主权项

1. A system for creating time slots for displaying content to measure effects of the displayed content, comprising:
a memory configured to store a viewer visit duration (VVD) that target viewers normally spend at a location; and a processor coupled to the memory, the processor configured to execute program instructions for:
determining a duration for displaying content based on VVD;generating time-slot samples each having the duration for displaying content; andalgorithmically assigning content pieces to the time-slot samples.