Contextually aware web application platform

摘要

In an example embodiment, the appearance and/or operation of a web application may be modified based, at least in part, on one or more contextual elements of a web page.

主权项

1. A method, comprising:
obtaining one or more contextual elements of a web page at an application server from a user computing device,
wherein the web page comprises an embedded code segment and the web page is communicated to the user computing device from a web page publisher computing device,wherein the one or more contextual elements of the web page comprise one or more web page characteristics determined by the user computing device at least in part by executing the code segment, the one or more web page characteristics being determined at least in part on an analysis of the web page by the user computing device; andautomatically customizing an appearance and an operation of a web application at the application server based, at least in part, on the one or more contextual elements of the web page,wherein the automatically customizing the appearance and/or operation of the web application comprises assembling one or more web application pages comprising customized social content and communicating one or more signals comprising the one or more assembled web application pages from the application server to the user computing device,the customized social content being selected by the application server from a social backend database based at least in part on the one or more contextual elements of the web page.