Method and System For Improved Interactive Television Processing

摘要

A system and method is disclosed to transmit electronic information to a user of a step-top box. The system includes a database that stores user registration and product information data. A set-top box is also provided that communicates with a remote controller with a touch screen and a server broadcasts the product information data to a plurality of set-top boxes for display on touch screens of remote controller communicating with the set-top boxes, respectively, without the product information being designated for a specific user of one set-top box. The server also transmits updated product information data that replaces a portion of the original product information data. Furthermore, a processor compares data relating to a transaction request from a user of one set-top box with user registration data stored in the database to identify the user, and that generates customized transaction data that is transmitted to the identified user.

主权项

1. A system for transmitting information to a user of a step-top box, the system comprising:
a database configured to store user registration data and product information data relating to a plurality of products; a set-top box communicatively coupled to a remote control device having a touch screen; a server configured to:
broadcast the product information data of at least one of the plurality of products to a plurality of set-top boxes, including the set-top box, to be displayed on touch screens of a plurality of remote control devices communicatively coupled to the plurality of set-top boxes, respectively, without the product information data being designated for a specific user of one of the plurality of set-top boxes, andtransmit updated product information data that replaces at least a portion of the previously transmitted product information data of the at least one of the plurality of products to the plurality of set-top boxes to be displayed on the touch screens of the plurality of remote control devices, respectively; and a processor configured to:
compare data relating to a transaction request from a user of the set-top box with user registration data of the user stored in the database to identify the user, andgenerate personalized user transaction data and personalized product information for the identified user of the set-top box, wherein the server is further configured to transmit the personalized user transaction data and the personalized product information to the set-top box that provides programming instructions to the remote control device communicatively coupled to the set-top box, such that the personalized product information is displayed in a customized manner on the touch screen of the remote control device, with the customized manner of display being different than the display of the product information data that is broadcast to the plurality of set-top boxes.