COMPUTER METHOD AND SYSTEM FOR TARGET ADVERTISING BASED ON USER RANK IN A COMPUTER NETWORK

摘要

A computer method and system for ranking computer network portal users is provided. The system and method comprise a ranking module which determines rank of an individual in a community of global computer network users. The ranking module determines rank of an individual as a function of user demand. The function of user demand includes any one or combination of number of requests to be connected to the individual user, readership following of the individual user and keywords common between profiles or authored works by the individual user and those of other users. An output member is coupled to receive the determined rank from the ranking module and generates an ordered list of user names ordered by determined rank of individuals. The rank of individuals may be provided to external entities such as fraud detection systems or advertising targeting engines.

主权项

1. A computer system for targeted advertising in a computer network of users, the computer system comprising:
an advertisement database storing at least one advertisement; and at least one computer server coupled through a global network to client computers associated with one or more users, the at least one computer server being configured to: determine a rank for each of the one or more users within the computer network of users as a function of user demand and user importance, and target the at least one advertisement for display to at least one of the one or more users based on the rank of the at least one of one or more users.