Content Customization with Security for Client Preferences

摘要

Techniques for content customization with security for client preferences are described herein. The techniques describe the customization of content provided by websites according to preferences, such as the interests, “likes” and demographic and/or geographic information of users. Additional techniques describe aspects of keeping the users' preferences secure from the website, so that the users' privacy and anonymity are protected. In one implementation, a “trusted entity” is trusted by users to obtain and store the preferences. Content may be obtained by the trusted entity from a content provider, such as a website. The content may be changed according to the preferences. The content is then provided to the users. In view of the changes made by the trusted entity, the user enjoys a customized version of the content. Additional techniques describe limits to customization, based on permissible customizations and frameworks generated by the content providers.

主权项

1. A method implemented at least in part by a trusted entity, comprising:
under control of one or more processors configured with executable instructions: receiving a search query from a user; observing previous search queries associated with the user; obtaining preferences of the user implicitly based at least in part on the previous search queries associated with the user, wherein the preferences comprise interests of the user; obtaining content associated with the search query from a content provider separate from the trusted entity, the content comprising search results obtained from the content provider in response to the search query; modifying the content associated with the search query according to the preferences while keeping the preferences unavailable to the content provider, the modified content being associated with a link to the modified content; and outputting the link to the modified content to a computer operated by the user.