Method and display apparatus for providing content

摘要

A method and display apparatus for providing content are provided. The method for providing content includes displaying a content UI in which a plurality of content is included, detecting an area at which a user gazes in the content UI, determining a preference for gaze content that is present in the area at which the user gazes by measuring user's brainwaves, and providing the content UI based on the determined preference. The user can be provided with the content UI that is configured more intuitively and conveniently according to the user preference.

主权项

1. A method for providing content of a display apparatus, the method comprising:
detecting an area at which a user gazes in a content user interface (UI); measuring brainwaves of the user with respect to the detected area at which the user gazes; determining a preference for gaze content that is present in the detected area at which the user gazes based on the measured brainwaves of the user; providing the gaze content with a changed size or position based on the determined preference, wherein the determining comprises:
determining whether there are pre-stored brainwaves coinciding with the measured brainwaves; andin response to the determining that there are pre-stored brainwaves coinciding with the measured brainwaves, determining, as the preference for the gaze content, a user preference matching the pre-stored brainwaves; and in response to the user viewing specified content for a long period of time after brainwaves of a specified frequency are detected, except for a pre-stored frequency, storing the detected brainwaves of the specified frequency that match a high preference.