Using social networking information

摘要

Techniques for using social networking information may include making a determination that content authored by a first party references a second party more than a specified number of times. An adjustment in affinity may be made between the first party and the second party in the social network in response to the determination. Making the adjustment in affinity may include modifying a social graph of at least the first party that is referenced by the social network in order to reflect the adjustment in affinity. Modifying the social graph includes creating a closer connection between the first party and the second party than had existed prior to the determination. In response to the adjustment in the affinity, promotion is adjusted, to the first party, of content in the social network that has a connection to the second party.

主权项

1. A method performed by one or more processing devices, comprising:
determining that content authored by a first party references a second party more than a specified number of times, the first party and the second party both subscribing to a first and a second social network; identifying a first social graph associated with the first party and a second social graph associated with the second party; determining, based on the first and the second social graphs, that the first party and the second party are indirectly connected through at least one intermediary party in the first social network and not directly connected through the second social network; in response to i) determining that the content authored by the first party references the second party more than the specified number of times and ii) determining that the first party and the second party are indirectly connected through the at least one intermediary party in the first social network and not directly connected through the second social network, suggesting the second party as a connection to the first party through the second social network by modifying one or more attributes of one or more edges in the first social graph to create, in the first social graph, a connection between the first party and the second party in the second social network; and in response to the modifying, adjusting promotion, to the first party, of additional content in the second social network that is associated with the second party.