摘要 |
PROBLEM TO BE SOLVED: To utilize a comment function of an SNS and spread an Internet advertisement such as an affiliate advertisement to members.SOLUTION: The invention relates to an advertisement providing system. When an SNS site control unit 108 receives a predetermined notification from an advertiser server 101, the SNS site control unit 108 identifies a first user identifier associated with a second user identifier, and transmits comment data including user information about a user of a second communication terminal 100 and link information on a commercial web site as content data, with respect to a first communication terminal 100, on the basis of the identified first user identifier. In addition, a performance reward control unit 112 adds a first performance reward to a performance reward which is added to the first user identifier, and when a predetermined condition is satisfied, further adds a second performance reward. The comment data includes comment text data whose content is different before and after satisfaction of the predetermined condition. |