DISCOVERING AND MAXIMIZING SOCIAL CONNECTIONS WITHIN A GEOGRAPHIC REGION FOR SELLING TO PATRONS OF SPORTS AND ENTERTAINMENT EVENTS

摘要

An automated process for capturing and storing patron information via both the event ticketing system and a one-time registration is described. A result set of the social connections is created for each and every event attendee. This result set can be produced on demand prior to the event and can be used to actively and directly sell and market to each social connection of the event attendees. A similar process can be used to identify the social connections in attendance at a sporting or entertainment event using the additional capture of ticket scans from the event ticketing system and targeting the social connections that have purchased and used a ticket for the event. This allows event promoters to provide a means for social connections to get together during sporting or entertainment events, either for free or for an additional fee.

主权项

1. A method comprising:
receiving, from a ticketing server, ticketing information of an event, wherein the ticketing information includes identification of at least one patron scheduled to attend the event; for each of the at least one patron, receiving, from a social media provider, social connections which are connected to the patron; generating a social connection list comprising a subset of the social connections based at least in part on the ticketing information and the social connections; and performing sales and marketing actions based on the social connection list.