| 摘要 |
Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for receiving from a client device a first notification of an ad space of an ad space inventory, the ad space included in a user interface of an application on the client device, sending to bidders a second notification requesting bids on the ad space, receiving bids from the bidders, identifying a first bid of the received bids corresponding to a first buyer and a first bid price of a cost-per-view price wherein the first buyer pays the first bid price only if the creative is viewed, adjusting the first bid price based on a historical viewing rate of ad spaces of the ad space inventory, ranking the bids according to respective bid prices wherein the first bid is ranked according to the adjusted first bid price, and selecting a top-ranked bid. |
| 主权项 |
1. A method comprising:
performing by one or more computers:
receiving from a client device a first notification of an ad space of an ad space inventory, the ad space being for presentation in a user interface of an application executing on the client device;sending, to a plurality of bidders, a second notification requesting a bid on the ad space, each bidder representing a respective buyer;receiving bids from the bidders, each bid associated with a respective buyer, a respective creative, and a respective bid price;identifying a first bid of the received bids corresponding to a first buyer, a first bid price, and a first creative, wherein the first bid price being a cost-per-view price wherein the first buyer pays the first bid price only if the first creative is viewed wherein the first creative is associated with tracking code that is configured to analyze changes to a document object model to determine whether a particular location of the creative is presented in the user interface;adjusting the first bid price based on a historical viewing rate of ad spaces of the ad space inventory;ranking the bids according to respective bid prices wherein the first bid is ranked according to the adjusted first bid price;selecting the first bid as a top-ranked bid and sending the first creative and associated tracking code to the client device; anddetermining that a confirmation of viewing of the first creative by a user is received and, based thereon, recording a transaction comprising the seller, the first buyer, and the first bid price before adjustment, wherein the confirmation is generated by the tracking code. |
