SELECTING CONTENT ITEMS FOR PRESENTATION IN A FEED BASED ON HEIGHTS ASSOCIATED WITH THE CONTENT ITEMS

摘要

A social networking system selects and presents content items to a user via a feed. Additionally, the social networking system predicts heights associated with various content items, such as content items selected for presentation via the feed. Characteristics of a content item (e.g., a type of content included in the content item, a language of the content item, and a number of comments associated with the content item) as well as characteristics of a client device associated with the user are used to predict a height associated with the content item. When selecting content items for presentation to the user, the social networking system accounts for the predicted heights of various content items to increase the likelihood of the user interacting with content items presented via the feed.

主权项

1. A computer-implemented method comprising:
identifying a plurality of content items maintained by a social networking system for presentation to a user in a feed of content items; predicting a height of each of the plurality of content items based at least in part on characteristics of content items in the plurality of content items; determining a score for each of the plurality of content items, the score associated with a content item based at least in part on an expected amount of user interaction with the content item; selecting one or more content items for presentation to the user based at least in part on the scores and the predicted heights; and providing the selected one or more content items to a client device for presentation to the user via the feed of content items.