| 摘要 |
PROBLEM TO BE SOLVED: To provide an advertisement creation device, an advertisement creation method and an advertisement creation program that enable an appropriate advertisement to be easily created on the basis of a landing page.SOLUTION: An advertisement creation device 30 comprises: similar advertisement acquisition means 332 that acquires a similar advertisement text similar in a content to an advertisement LP carrying an advertisement relative to an advertisement object; proper noun extraction means 333 that extracts a similar advertisement account related to an advertiser of the similar advertisement text and a first proper noun high in co-occurrence frequency from the similar advertisement text; and advertisement creation means 334 that creates an advertisement text substituting the first proper noun of the similar advertisement text with a second proper noun corresponding to the advertisement object account related to the advertiser of the advertisement object. |
