APPARATUS AND METHOD FOR PROVIDING ADVERTISEMENT USING USER'S CHARACTERISTIC INFORMATION

摘要

The present invention relates to an apparatus and a method for providing advertisement using customer characteristic information. According to the present invention, the apparatus for providing advertisement using customer characteristic information includes: an extracting for extracting the customer characteristic information by using an obtained customer body image; and a providing unit for searching for advertisement contents characteristic information corresponding to the extracted customer characteristic information among a plurality of advertisement contents characteristic information, which is previously stored, and for selecting advertisement contents corresponding to the searched advertisement contents characteristic information among a plurality of advertisement contents, which is previously stored, to provide the advertisement contents to the consumer.