CUSTOMIZED ADVERTISING METHOD TO EACH HOUSEHOLD AND THE SYSTEM OF IT

摘要

The present invention relates to a generation customized advertising method and a system thereof and, more specifically, to a customized advertising method and a system thereof capable of saving power usage costs. According to the present invention, the generation customized advertising method comprises: an information reception step; an advertising classification step; and an advertising transmission step. The information reception step receives consumed power usage amount in each household, the household information of a family number and a children number in each household, and life pattern information of residence time in each household. The advertising classification step classifies advertising content which is suitable for each household by using the consumed power usage amount received in the information reception step and the household information. The advertising transmission step transmits advertising content classified in the advertising classification step to an advertising display apparatus installed in each household according to life pattern information in each household. According to the present invention, the generation customized advertising method can predict an income level in each household by determining the consumed power usage amount in each household and can determine a life pattern by determining the household information such as the family number and the children number, and the like, the main residence time of the households, and the like. Therefore, the generation customized advertising method can provide advertising content customized to each generation to the households by selecting the advertising content. According to the present invention, advertisers can maximize advertising effects.