| 摘要 |
Apparatuses and methods for providing user information stored at an access network 100 to a content provider 108, the access network, such as a mobile network operator, for providing a user device 102 with access to the internet, the user information relating to a user of an application module stored on the user device, the user device for requesting and receiving content from a said content provider. A request for an identifier for the user device to use when requesting content from a content provider is received at an access network, which generates, stores, and transmits an identifier to the user device. The user device transmits a request for content, the request comprising the received identifier, to the content provider. The content provider includes the received identifier in a request for user information from the access network, which provides user information. The content provider uses the user information to personalise content sent to the user device. The user information may be information such as age, gender, preferences, location, network condition, browsing behaviour or device type etc. The true identity of the subscriber is kept anonymous from the content provider and the user may have control over the user information shared with the content provider. The identifier may be periodically changed by the access network and pushed 114 to the user. The device may receive a content provider specific identifier for each content provider that it accesses. |
