摘要 |
A digital signage managing system comprises: audience reaction detecting units arranged in exhibitions respectively, and detecting a reaction of an audience on a corresponding exhibition to transmit audience reaction information; and a digital signage managing server receiving and storing the audience reaction information transmitted by the audience reaction detecting unit. By collecting the audience reaction information on the exhibition to build a database, quantitative information on a display effect, and specific reaction information of the audience on the exhibition can be obtained. |