发明名称 ADVERTISEMENT UNIT AND A METHOD THEREOF
摘要 A method is disclosed for displaying two series of content items simultaneously on a certain screen area. The method includes receiving user signals regarding user attention to the already displayed items of a first series of text items, extracting an indication that the user attention is focused outside a certain zone, and displaying a second series of content items on the certain zone. The second series of content items may include advertisements, textual items or images. The certain screen area may serve a mobile device having a touch screen. Alternatively, the user signals are provided by tracking a user eye. The user signals may indicate that the user scrolls the first series of content items in a certain direction for displaying further content items of the first series exposable at the certain direction while hiding instantly uninterested content items located in a countering direction. Thereby, the user signals identify a certain zone in the countering direction as being outside the user attention. The second series of content items is gradually displayed while propagating in a direction substantially perpendicular to the certain direction.
申请公布号 EP2939197(A4) 申请公布日期 2016.08.24
申请号 EP20130866891 申请日期 2013.12.15
申请人 2-TRACK LTD. 发明人 SHAY, NIR
分类号 G06Q30/02;G06F3/01;G06F3/0485 主分类号 G06Q30/02
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