| 摘要 |
Disclosed are an object recognition-based retargeting advertisement product recommendation terminal and server, an advertisement product recommendation system comprising the same, a control method therefor, and a recording medium having a computer program recorded thereon. That is, when a terminal requests an advertisement, the present invention provides the terminal with a tracking log including information on advertisements, etc. which were previously searched for by the terminal, and an advertisement related to an object corresponding to the unique ID of a corresponding object pre-registered in an advertisement terminal which matches the unique ID of an object corresponding to the unique identification information of the terminal. As such, it is possible to transmit advertisements suitable for users through an intuitive analysis of an advertisement receiver's good feeling toward a product, whereby advertising effectiveness is increased and it is possible to increase conversion rate by providing advertisements for products necessary in daily life. |
