| 主权项 |
1. A method of operating a system for providing personalized recommendations or promotional information to a plurality of consumers via an online interface of a merchant, the method comprising:
providing a plurality of different personalization systems, wherein each personalization system produces respective personalization information for dynamically personalizing product information displayed to a consumer via the merchant online interface, based upon current personal contextual information of the consumer; determining a respective effect upon the merchant of a consumer action responsive to a web page generated according to personalization information produced by each of the plurality of personalization systems, based upon personal contextual information of a plurality of consumers; detecting a current action of a particular consumer of the plurality of consumers with respect to a first web page transmitted to the particular consumer via the online interface of the merchant; adjusting the personal contextual information of the particular consumer to reflect the current action of the particular consumer with respect to the first web page; selecting one personalization system from the plurality of personalization systems, according to the personal contextual information of the particular consumer and the respective effects of each of the plurality of personalization systems; producing personalization information for the particular consumer, using the selected personalization system and the adjusted personal contextual information of the particular consumer; generating a second web page personalized for the particular consumer, using the personalization information produced by the selected personalization system; and transmitting the second web page to the particular consumer via the online interface of the merchant. |
