SYSTEM AND APPARATUS FOR ASSESSING REACH, ENGAGEMENT, CONVERSATION OR OTHER SOCIAL METRICS BASED ON DOMAIN TAILORED EVALUATION OF SOCIAL MEDIA EXPOSURE

摘要

Embodiments described herein can be employed in a social media analytics platform to monitor which data has been acquired for entities from online sites at which entities may maintain an account, including social media platforms by continually moderating, coordinating or scheduling requests for data retrieval across the online sites to substantially maximize the data pulled from each site, and the freshness of that data, given any imposed rate limits associated with those online sites without slowing or idling the social media analytics platform. This results in increased efficiencies in time and expense and a simultaneous reduction in the number of errors received from the online sites, as the analytics platform can spread out requests over time and fully utilize parallel update processes in a way that respects the rate limiting while still improving freshness of data given that rate limiting.