| 摘要 |
Disclosed are a system and a method for providing a traffic product. An advertisement searching method of an advertisement searching system realized by a computer can comprise the steps of: receiving a desired period for executing an advertisement, a traffic amount desired by an advertiser, and information on an estimated cost from a terminal of the advertiser; enabling the advertiser to bid for a traffic product according to a cost per traffic which is determined by the estimated cost and the traffic amount; selecting, when the advertiser has made a successful bid for the traffic product, a keyword for exposing the advertisement of the advertiser; exposing the advertisement of the advertiser for the desired period according to the traffic amount based on the selected keyword; and selecting at least one advertisement among advertisements which are auctioned off for the traffic product according to the remaining amount of the traffic amount and providing an opportunity for additional exposure for the selected advertisement. According to the present invention, it is possible to provide a traffic within an estimated cost of an advertiser while guaranteeing an average pay per click (PPC). |
