BIDIRECTIONAL SYNCHRONIZATION OF COMMUNICATIONS AND CRM APPLICATIONS

摘要

Synchronization between Communications and Scheduling (CS) service and customer relationship management (CRM) applications is facilitated through a synchronization module on the CS service side using Extensible Markup Language (XML) formatted storage for keeping track of synchronization states. The CRM server version of an item is compared with the XML formatted storage to detect changes and the same performed for the CS service item. The updates are stored in a CS service item or transmitted to the CRM application for application to a corresponding CRM item. Last updated item is selected in case of a conflict.