SYSTEMS AND METHODS FOR RESPONSE RATE DETERMINATION AND OFFER SELECTION

摘要

Methods and systems for calculating a current response rate to an offer are disclosed. Examples of offers include but are not limited to design options for a web page and scripts used by operators in a call center. An offer may be served multiple times to one or more users and the current response rate may be determined for a point in time. The method may comprise obtaining estimates of response rate in successive iterations of response rate estimation. Each estimate may be determined over a period of time ending at the point in time, and each estimate may be determined over a larger period of time than the previous estimate. A range of uncertainty may be defined by upper and lower bounds for the estimates of response rate, with at least the first estimate being within the range of uncertainty. Each estimate may be compared to one or both of the upper and lower bounds and the result of the comparison may be used in the selection of one of the estimates as the calculated current response rate.

主权项

1. A method of calculating a current response rate at a point in time to an offer that is served multiple times to one or more respondents, the method comprising, in one or more processors in a computing system:
obtaining estimates of response rate in successive iterations of response rate estimation each estimate being determined over a period of time ending at said point in time, and each estimate being determined over a larger period of time than the previous estimate; determining a range of uncertainty defined by upper and lower bounds for the estimates of response rate, wherein at least the first of said estimates is within the range of uncertainty; comparing each estimate of response rate to one or both of the upper and lower bounds; and using the results of the comparing to select one of the estimates as the current response rate.