ANALYZING INTERESTS BASED ON SOCIAL MEDIA DATA

摘要

Systems and methods are provided for analyzing people's interests, based on signals available within social media. In general, the systems and methods can include determining interests for a group of people that differentiate the group from another group. First, topics of interest for each individual can be calculated based on topics associated with their activity on social media websites and topics associated with people in their social media network. The interest topics of people in a first group can be compared to the interest topics of people in a second group to determine which interest topics have a high affinity for one group but not the other. The invention can further provide for visualization of the topic distribution between the two groups, which can include illustrations of the number of people in each group who are interested in a plurality of topics and/or the prevalence of each of the plurality of topics in the first group relative to the second group.

主权项

1. A computer-implemented method comprising operating at least one computer processor to analyze information communicated through social media platforms, the method comprising:
for each of a plurality of people, determining topics of interest to the person, including:
(i) accessing a data store storing a list of content topics associated with each of the plurality of people and an influencer graph connecting the plurality of people based on influence;(ii) assigning a first weight to content topics associated with the person in the data store;(iii) assigning a second weight to content topics associated with other people who influence the person;(iv) assigning a third weight to influence topics associated with other people who are influenced by the person; and(v) combining weightings for the content topics to create and store a list of interest topics for the person; obtaining a first plurality of data items communicated through at least one social media platform related to a first criterion, the data items in the first plurality each authored by one of the plurality of people; obtaining a second plurality of data items communicated through at least one social media platform related to a second criterion, the data items in the second plurality each authored by one of the plurality of people; comparing the interest topics of the people who are authors of the data items in the first plurality of data items to the interest topics of the people who are authors of the data items in the second plurality of data items to determine interest topics that are substantially not in common as between the authors of the data items in the first plurality of data items and the authors of the data items in the second plurality of data items; and displaying on a computer display a representation of the first criterion, the second criterion, and a representation of the interest topics that are substantially not in common.