| 摘要 |
An online advertising system enables advertisers to create a new advertisement campaign and then upload a plurality of advertisement sets and rules for targeting, prioritizing, and frequency capping the advertisement sets. Within each advertisement set, the advertiser provides one or more creative groups of advertisements along with weightings or sequencing among the creative groups in the advertisement set. The online advertising system provides a summary user interface that presents the advertiser's purchased advertisement placements across all publishing sites. From the summary user interface, the advertiser can select an advertisement placement, which results in an editor user interface being presented that presents the details of the selected advertisement placement. The advertiser can then modify the selected advertisement placement, which is automatically updated in the summary user interface. |
| 主权项 |
1. A method comprising:
storing a plurality of advertisement (ad) sets, wherein each ad set is associated with one or more advertisements; storing, on an online advertising system, one or more ad placements, purchased by an advertiser, for advertisements for one or more publishing systems; generating a summary user interface based on the one or more ad placements and the one or more ad sets, the summary user interface including the advertiser's purchased one or more ad placements for the one or more publishing systems; providing the summary user interface to the advertiser; receiving, via the summary user interface, a selection of an ad placement, of the one or more ad placements; responsive to the selection, providing an editor user interface to the advertiser, the editor interface including placement details about the selected ad placement, the placement details providing information about the ad sets associated with the ad placement; and automatically updating the summary user interface based on information received via the editor user interface that modifies one or more of the placement details associated with the selected ad placement. |
