SYSTEM AND METHOD FOR COMMUNICATING INFORMATION IN A LOCATION-BASED SYSTEM

摘要

Systems and methods are provided that present interesting local content to users at times when the content is most actionable and engaging without the user explicitly entering a search term or expressing intent. In one implementation, the system uses contextual signals about a user to rank local content. In one embodiment, a system may be provided that uses contextual rules and machine learning to target content to users. The system learns which of these contextual signals are most important and alters its ranking function to optimize user engagement in terms of conversions. Further, a mobile application is provided that has a series of interfaces in which is displayed contextual content to the user. Such information may be determined and/or displayed by a process that periodically determines changes in context, to preserve resources of a mobile device.