SYSTEM AND METHOD FOR CREATING COMPREHENSIVE PROFILE OF ONE OR MORE CUSTOMERS OF AN ORGANIZATION

摘要

A method for creating a comprehensive profile of one or more customers of an organization is provided. The method comprises generating a demographic profile of a customer selected by the organization. The method further comprises generating psychographic profiles and network activity profiles of one or more users of one or more social networks. The generated psychographic profiles and network activity profiles are updated by analyzing them at predetermined intervals of time. The updated psychographic profiles and network activity profiles of each user is then matched with the demographic profile of the selected customer, such that a successful match indicates presence of the selected customer on the one or more social networks. Finally, the comprehensive profile of the selected customer is created by analyzing the demographic profile, the psychographic profile and the network activity profile, the updated psychographic profile and the network activity profile of the selected customer.

主权项

1. A method for creating a comprehensive profile of one or more customers of an organization, the method comprising:
generating a demographic profile of a customer selected by the organization, wherein the demographic profile is generated using demographic data associated with the selected customer; generating psychographic profiles and network activity profiles of one or more users of one or more social networks, wherein the psychographic profiles and the network activity profiles are created using social network data associated with the one or more users; analyzing the generated psychographic profiles and network activity profiles of the one or more users at predetermined intervals of time and updating the generated psychographic profiles and network activity profiles of the one or more users; matching the updated psychographic profiles and network activity profiles of each user of the one or more users with the demographic profile of the selected customer, wherein a successful match indicates presence of the selected customer on the one or more social networks; and generating, based on the successful match, the comprehensive profile of the selected customer by analyzing the demographic profile of the selected customer, the psychographic profile and the network activity profile of the selected customer, and the updated psychographic profile and the network activity profile of the selected customer.