TARGETED AND NEUTRAL ADVERTISING

摘要

The present disclosure includes a system, method, and article of manufacture for measuring the effectiveness of an advertisement. In various embodiments, the system may compare exposed data indicating that a first customer was exposed to a targeted advertisement to a first spending activity associated with the first customer. The system may further compare unexposed data indicating that a second customer was exposed to a neutral advertisement to a second spending activity associated with the second customer. Further still, the system may, in various embodiments, generate a spend report based on the comparing the exposed data to the first spending activity and the comparing the unexposed data to the second spending activity.

主权项

1. A method comprising:
transmitting, by a computer-based and to a third party system, a measurement file that associates a first customer with first spending activity and a first party cookie ID; transmitting, by the computer-based system, the first party cookie ID and a third party cookie ID to a web client associated with the first customer, in response to the web client browsing on a website associated with a first party; receiving, by the computer-based system, an updated measurement file with exposed data and unexposed data, both associated with a third party cookie ID, and wherein the first party cookie ID is disassociated from the exposed data and the unexposed data; and generating, by the computer-based system, a spend report based on the exposed data to the first spending activity and the unexposed data to the second spending activity.