USER-BASED ANALYSIS OF ADVERTISEMENT POOLS

摘要

In at least one embodiment, a method comprises receiving data associated with one or more user computing devices, wherein the data comprises the identity of a application stored on one or more of the one or more user computing devices; receiving a pool of advertisements, wherein an advertisement in the pool of advertisements comprises advertisement information associated with the advertisement; analyzing the data, the pool of advertisements, and the advertisement information to identify one or more suitable advertisements for presentation to the one or more of the one or more user computing devices; and sending information comprising an identification of the suitable advertisement.