发明名称 |
METHOD, APPARATUS AND SYSTEM FOR DISTRIBUTION OF AUXILIARY ADVERTISEMENTS |
摘要 |
A method, apparatus and system are provided for distributing auxiliary advertisements which include receiving profile information, searching a database for auxiliary advertisements associated with the received profile information and communicating auxiliary advertisements associated with the received profile information to a display device for presentation on at least a portion of a screen of the display device. In one instance, a primary display device presents primary advertisements and a secondary screen device presents associated, targeted auxiliary advertisement(s) at a time concurrent with or relative to the presentation of the primary advertisement; an auxiliary advertisement to be presented to an identified viewer/audience being selected by matching metadata associated with the auxiliary advertisement to known characteristics of the identified viewer/audience. |
申请公布号 |
EP3031214(A1) |
申请公布日期 |
2016.06.15 |
申请号 |
EP20130891325 |
申请日期 |
2013.08.07 |
申请人 |
THOMSON LICENSING |
发明人 |
ZHANG, ZHIGANG;SHI, YUNTAO;ZHANG, YANFENG |
分类号 |
H04N21/462;H04N21/258;H04N21/41;H04N21/43;H04N21/45;H04N21/81 |
主分类号 |
H04N21/462 |
代理机构 |
|
代理人 |
|
主权项 |
|
地址 |
|