A PROCESS AND SYSTEM FOR PROVIDING BUSINESSES WITH THE ABILITY TO SUPPLY SETS OF COUPONS TO POTENTIAL CUSTOMERS

摘要

A context-based recommendation process running in a cloud based system is presented. The process utilizes the capabilities of mobile communication networks and devices to provide businesses with the ability to supply sets of coupons to potential customers in a cost effective manner. The process uses real time and historical information that is provided by various sensors on a customer's smart mobile device to derive the customer's context. To make a recommendation, the system determines the current context of the customer and selects the right offer for the current context. The context is defined as both the external and internal environments in which the customer is active.