| 主权项 |
1. A system for executing a context-based recommendation process running in a cloud based system that utilizes the capabilities of mobile communication networks and devices to provide businesses with the ability to supply sets of coupons to a potential customer in a cost effective manner the system comprising:
a. an application running on the customer's mobile communication device, the application adapted for collecting and sending data gathered from sensors on the device and interacting with the customer showing him coupons recommended by the system; b. a database that contains all customer related data received from the sensors on the customer's device and other sources and business related data relative to the coupons to be offered; c. an Analytics Services module that comprises software containing algorithms adapted to derive high level useful information from the sensor data, other data in the database, and from data sources that are external to the system and from all information available to it to determine the current context of the customer; d. a Recommendation module that comprises software containing algorithms adapted to process information received from the analytics services module to determine a list of coupons that can be offered to the specific customer in the specific context, to determine a utility score for each coupon in the list, and to update the recommendation model based on previous offers and consumptions; and e. a Coordination Module that comprises software containing algorithms adapted to receive and process the items on the list of coupons sent from the Recommendation module and, from this list, to determine the best set of coupons and the order and timing between the offers in the set. |
