SYSTEM AND METHOD FOR DELIVERING INTERACTIVE TRIGGER EVENTS

摘要

Aspects of the subject disclosure may include, for example, a method in which a media processor identifies a first key and a second key associated with media content received over a network, and prepares a display object according to the first key that includes a selectable object. The media processor transmits a request to a remote server including the second key; the server returns first additional content and control code associated with the second key. The media processor merges the first additional content with the display object to produce an overlay for presentation with the media content in accordance with the control code. The overlay is associated with a provider of the first additional content; the first key is independent of the provider, and the second key corresponds to the provider. Other embodiments are disclosed.

主权项

1. A device comprising:
a processor; and a memory that stores executable instructions that, when executed by the processor, facilitate performance of operations comprising: receiving a query from a media processor, the query including a key associated with an overlay for media content; identifying content for use in the overlay corresponding to the key, wherein the content comprises text and images; retrieving a control code for the overlay, wherein the control code corresponds to the key, wherein the control code specifies a size, a shape, or a color of the overlay or a combination thereof; and transmitting the identified content and the control code to the media processor, wherein the overlay is presented by the media processor as a combination of the identified content and additional images retrieved by the media processor.