DELIVERING WRAPPED PACKAGES IN RESPONSE TO THE SELECTION OF ADVERTISEMENTS

摘要

Delivery of a wrap package in response to the selection of an advertisement appearing in a web page, social media feed or in an email, text or other electronic message. In some embodiments, the advertisement may be a “cover” for the wrap package that contains an identifier associate with the wrap. When the cover is selected, the identifier is used to access and deliver the wrap package to the requesting device. In other embodiments, the advertisement may contain a link including the identifier that is then used to retrieve and deliver the wrap when the link is selected

主权项

1. A method, comprising:
receiving a request at a server for a wrap descriptor in response to a selection of an online advertisement at a requesting computing device, the online advertisement embedding a wrap identifier that corresponds to a wrap package of cards arranged to be rendered in one or more sequential orders; and serving a wrap descriptor to the requesting computing device in response to the request, the wrap descriptor: (a) specifying the cards of the wrap package; and (b) including a plurality of card descriptors, each of the plurality of card descriptors arranged to define content, a structure and a layout for an associated card among the cards of the wrap package respectively, wherein the wrap descriptor is used by the requesting computing device to generate a runtime instance of the cards of the wrap package in response to receipt of the served wrap descriptor.