PERSONALIZATION THROUGH DYNAMIC SOCIAL CHANNELS

摘要

Embodiments are directed towards dynamically managing a plurality of channels for providing content to users. New channels may be automatically generated based on sub-interest groups of existing channels, which may generate a hierarchy of channels, where new content may be posted and/or provided to the new channel, and/or a parent channel. The new channel may be proposed to a user, that accesses content on a channel, to invite the user to subscribe to the new channel. The proposed channel may be determined based on a weight of channels associated with the accessed content. Similarly, a proposed channel may be provided to a publisher for new content based on the weight of channels associated with the new content. Channels may be discontinued if a value of the channel falls below a predetermined threshold. Channels with overlapping characteristics may be merged together if the overlapping channels satisfy merging criteria.