OPTIMIZATION OF WEB PAGE CONTENT INCLUDING VIDEO

摘要

A system and method for optimizing content of a web page is disclosed. The system comprises a configuration analysis module, a request analysis module, an analytics module and an optimization module that are communicatively coupled to each other. The configuration analysis module receives first and second sets of web interaction data associated with a web page and determines first and second content configurations for the first and second sets of web interaction data, respectively. The request analysis module receives first and second requests for the first and second content configurations, respectively, and extracts a first set of event data from the first request and a second set of event data from the second request. The analytics module generates a first set and a second set of video-aware analytics data. The optimization module optimizes the content of the web page based at least in part on video-aware analytics data.