Advertising service method using device-to-device communication and apparatus for performing the same

摘要

Disclosed is an advertising service method using D2D communication for efficiently using limited radio resources and control channel resources. The advertising service method includes setting a D2D common bearer with a network, receiving advertising terminal information from at least one other advertising terminal through the D2D common bearer, registering the advertising terminal in the network, transmitting advertising information to the at least one other advertising terminal and a user terminal through the D2D common bearer, and setting a user terminal and a D2D dedicated bearer on the basis of information received from the network. Accordingly, an advertisement can be easily transmitted to a plurality of user terminals which were not previously connected, and a collision between advertising terminals which are located in plurality in a specific area and transmit advertisements can be avoided.

主权项

1. An advertising service method using device-to-device (D2D) communication in a first advertising terminal, the advertising service method comprising:
setting, by a processor in the first advertising terminal, a D2D common bearer with a network, wherein the D2D common bearer is used for transmission and reception of advertising information of a plurality of advertising terminals which provide the advertising service; receiving, by a radio communication device in the first advertising terminal, the advertising information from the plurality of advertising terminals through the D2D common bearer; registering, by the processor in the first advertising terminal, the first advertising terminal in the network; transmitting, by the radio communication device in the first advertising terminal, advertising information of the first advertising terminal to the other advertising terminals and a user terminal through the D2D common bearer, wherein the user terminal is an electronic device; and setting, by the processor in the first advertising terminal, a D2D dedicated bearer between the user terminal and the first advertising terminal on the basis of information received from the network, wherein the D2D dedicated bearer is used for transmission and reception of data between the user terminal and the first advertising terminal.