Infinite browse

摘要

An online article is enhanced by displaying, in association with the article, supplemental content that includes entities that are extracted from the article and/or entities that are related to entities that are extracted from the article. The supplemental content further includes information about each of the entities. The information about an entity may be obtained by searching for the entity in one or more searchable repositories of data. For example, the supplemental content may include, for each entity, video, image, web, and/or news search results. The supplemental content may further include information such as stock quotes, abstracts, maps, scores, and so on. The entities are selected using a variety of analysis and ranking techniques based on contextual factors such as user-specific information, time-sensitive popularity trends, grammatical features, search result quality, and so on. The entities may further be selected for purposes such as generating ad-based revenue.

主权项

1. A method comprising:
identifying extracted-from-article entities extracted from content of an article; identifying a set of related entities, wherein each related entity in the set of related entities is related to at least one of the extracted-from-article entities; performing searches on the extracted-from-article entities and the set of related entities; identifying quality search results from the searches based at least on one or more measures of relevancy; maintaining a plurality of different search results templates, wherein each search results template of the plurality of different search results templates is associated a corresponding set of constraints; from the extracted-from-article entities and the related entities, selecting a plurality of template-matching entities; wherein the plurality of template-matching entities includes a first entity and a second entity; wherein the plurality of template-matching entities are selected based, at least in part, on the quality search results produced for each template-matching entity meeting the constraints for at least one search results template of the plurality of different search results templates; generating a supplement including two or more sections, each of the two or more sections corresponding to a different template-matching entity of the plurality of template-matching entities; wherein the two or more sections include a first section that corresponds to the first entity, and a second section that corresponds to the second entity; wherein each particular section of the two or more sections displays the quality search results obtained for the template-matching entity that corresponds to the particular section; selecting a first template, of the different search result templates, for the first section based on types of the quality search results to be displayed in the first section; selecting a second template, of the different search result templates, for the second section based on types of the quality search results to be displayed in the second section; wherein the first template is different from the second template; displaying, within the supplement, quality search results in the first section arranged according to the first template, and quality search results in the second section arranged according to the second template; wherein the method is performed by one or more computing devices.