| 摘要 |
The present utility model discloses a user behavior analytics system using collected data on mobile device over digital terrestrial broadcast networks, said system comprising a main data server and a terminal device in electronic communication with said main data server, said terminal device being defined by a mobile device capable of playing different modes of digital terrestrial television broadcast, said terminal device including a local record and an application program interface capable of collecting user behavior data based on the different modes played on said digital terrestrial television broadcast wherein said user behavior data is stored into said local record, said application program interface being also capable of fetching the collected data from said local record adapted to be communicated to said main data server, said main data server including a log database wherein the data collected from said terminal device are first stored, an analytics program wherein the data stored in said log database are analyzed and processed by each mode of digital terrestrial television broadcast, and an analytics database wherein the analyzed data are stored. |
