PROVIDING ALTERNATE WORDS TO AID IN DRAFTING EFFECTIVE SOCIAL MEDIA POSTS

摘要

The present disclosure is directed toward systems and methods for increasing an engagement level of a social media post among a community of social media users. For example, systems and method described herein involve building and training a data model that represents how a given community of social media users engages with social media posts. Furthermore, systems and method described herein utilize the trained data model to suggest one or more alternative word choices for use in a social media post, in order to increase or optimize the predicted level of engagement the social media post will receive from the community of social media users.

主权项

1. In a digital medium environment for deploying digital advertising via social media, where digital advertising can be posted on demand, a method for suggesting alternative words for use in social media postings comprising:
receiving, by a computing device comprising at least one processor, a draft of a social media post and an indication of a query word in the social media post to analyze for alternative suggestions for the query word; identifying, by the at least one processor, one or more alternative words that have a similar meaning as the query word; determining, by the at least one processor, a predicted engagement score for each of the one or more alternative words based on past performances of prior social media posts including the one or more alternative words and one or more features in common with the social media post; and providing the one or more alternative words in response to the draft of the social media post.