METHOD AND APPARATUS FOR PROVIDING A RESPONSE TO AN INPUT POST ON A SOCIAL PAGE OF A BRAND

摘要

A method for providing a response to an input post on a social page of a brand is provided. The input post is detected upon posting of the input post on the social page of the brand. The social page is present on a social channel. An inquiry regarding the brand is identified from content of the input post. At least one social post is determined from already posted posts on one or more social channels based on the inquiry. The at least one social post is associated with the brand. A response post is created using the at least one social post. The response post addresses the inquiry. The response post is then posted on the social page of the social channel as a reply to the input post. An apparatus for performing the method as described herein is also provided.

主权项

1. A method comprising:
detecting an input post, by an apparatus comprising at least one processor, upon posting of the input post on a social page of a brand, the social page being present on a social channel; identifying, by the apparatus, an inquiry regarding the brand from content of the input post; determining, by the apparatus, at least one social post based on the inquiry from already posted posts on one or more social channels, the at least one social post associated with the brand; creating, by the apparatus, a response post using the at least one social post, the response post addressing the inquiry; and causing to post the response post, by the apparatus, on the social page of the social channel as a reply to the input post.