PROVIDING INTERACTIVE ADVERTISEMENTS

摘要

An example method for providing an interactive advertisement in association with a media presentation comprises storing a commercial identifier in association with an interactive advertisement identifying a commercial associated with the interactive advertisement. The interactive advertisement is associated with interactive advertisement data comprising a related content identifier identifying a related content object. Before a commercial segment begins, a list of commercials to be provided during the commercial segment is received comprising the commercial identifier. After determining that the commercial associated with the interactive advertisement is to be provided during the commercial segment and responsive to determining that the commercial segment is eligible for hosting the interactive advertisement, providing at least a portion of the interactive advertisement data, the portion of the interactive advertisement data configured to provide access to the related content object. The commercial and access to the related content object are provided for simultaneous display.

主权项

1. A method for determining whether a commercial should be provided as an interactive advertisement, the method comprising:
storing interactive advertisement data associated with an interactive advertisement, the interactive advertisement data (a) identifying an associated commercial and (b) comprising at least one advertisement indicator identifying one or more characteristics that must be satisfied by a commercial segment for the interactive advertisement to be provided during the commercial segment; receiving an indication that the associated commercial is to be provided during a first commercial segment; determining whether the one or more characteristics that must be satisfied by a commercial segment for the interactive advertisement to be provided during the commercial segment are satisfied by the first commercial segment; and responsive to determining that the one or more characteristics that must be satisfied by a commercial segment for the interactive advertisement to be provided during the commercial segment are satisfied by the first commercial segment, providing at least a portion of the interactive advertisement data for the first commercial segment, wherein the associated commercial and at least a portion of the interactive advertisement data are provided for simultaneous display to a user.